Digital healthcare is not just about technology—it’s about improving lives. For Francophone Africa, this means creating systems that are inclusive, sustainable, and culturally adapted. Partnerships between governments, private companies, and NGOs will be key to ensuring equitable access to these innovations.
With continued investment and a focus on addressing systemic challenges, digital healthcare can revolutionise the region’s medical landscape. It offers improved access, efficiency, and quality of care for millions. Francophone Africa is poised to become a leader in the continent’s broader health tech transformation, signaling a brighter, healthier future.
Nigerian healthcare technology company MDaaS has officially launched operations in Cameroon. This marks a strategic milestone. This is the company’s first expansion into Francophone Africa. The diagnostic health tech startup aims to replicate its highly successful Nigerian model. It plans to address critical gaps in Cameroon’s healthcare system. The company is also tapping into its growing market.
A Proven Track Record in Nigeria
Founded in 2017 by Oluwasoga Oni and Opeyemi Ologun, MDaaS has built a strong reputation in Nigeria’s healthcare sector. The company operates 16 diagnostic clinics, serving over 16,000 patients annually. Through strategic partnerships and an extensive affiliate network spanning 26 states, MDaaS has enhanced diagnostic services across the country. Patient loyalty is evident, with a consistent demand for advance bookings, reflecting trust in the brand’s quality and reliability.
Why Cameroon?
Cameroon’s selection for MDaaS’s first Francophone venture comes after thorough market analysis and on-ground research. The company identified critical inefficiencies in the country’s diagnostic services. Some issues include prolonged wait times for test results. There is also limited access to high-quality diagnostic facilities. These challenges closely parallel the issues MDaaS successfully addressed in Nigeria.
MDaaS’s approach centers on streamlined diagnostic services, offering multiple tests with same-day results during a single visit. This efficiency-driven model has the potential to transform Cameroon’s healthcare landscape, reducing delays and improving patient outcomes. Additionally, Cameroon’s bilingual population and stable currency present unique opportunities for diversifying revenue streams while ensuring broad accessibility.
Innovative Services Beyond Diagnostics
In addition to diagnostic services, MDaaS operates Sinetel, a B2B platform focused on preventive healthcare. This platform complements the company’s diagnostic offerings, helping organisations manage employee health and improve workplace wellness. Earlier this year, MDaaS secured $3 million in pre-Series A funding, initially targeting Nigerian market growth. The funding now supports their expansion into Cameroon, reinforcing their commitment to enhancing healthcare access across Africa.
Implications for African Healthcare
MDaaS’s expansion into Cameroon signifies a broader trend in African healthcare technology. Despite economic challenges in the region, innovations like MDaaS’s digital diagnostics continue to attract investment and drive growth. By addressing systemic inefficiencies and leveraging technology, MDaaS positions itself as a leader in the continent’s evolving healthcare ecosystem.
Their entry into Francophone Africa shows confidence in the region’s market potential. It underscores the importance of cross-border collaboration in improving healthcare access. With its focus on quality, efficiency, and patient-centered care, MDaaS is poised to set a new standard for healthcare delivery in Cameroon and beyond.
This move not only expands MDaaS’s reach but also strengthens its role as a catalyst for transforming healthcare across Africa.