I’ve worked closely with multiple healthcare systems to transform their telehealth programs. I’ve come to a surprising realisation. Success in telehealth isn’t primarily about having the most advanced technology. Instead, it’s the approach to implementation that makes the difference.
Technology is merely a tool. It provides the foundation. However, the outcome is determined by how organizations plan, integrate, and execute their telehealth strategies. The best telehealth platforms can fail. This happens if they’re not aligned with the needs of the people using them. Both patients and providers need alignment. Conversely, even modest technology can drive significant success when implemented with the right approach, focusing on workflows, education, and engagement.
A thoughtful approach ensures that telehealth becomes a seamless extension of care rather than a disruptive add-on. It’s about creating a strategy that works for your unique clinical environment. This strategy should align with your organisational goals and meet the expectations of both patients and staff. In short, success is about people, processes, and purpose—not just platforms
What Sets Successful Healthcare Systems Apart?
1. Start Small, Scale Smart
- Focus on a single, high-impact specialty to begin with.
- Refine workflows and ensure operational excellence before expanding.
- Build internal champions to advocate for the program.
💡 Result: One partner hospital achieved 89% patient satisfaction by starting with chronic care management.
2. The 3P Strategy for Success
- Platform: Choose solutions that seamlessly integrate with existing EMRs.
- People: Prioritise training for staff and education for patients.
- Process: Create workflows that reduce, rather than add to, clinical burdens.
3. Revenue Optimisation Framework
- Implement proper coding protocols.
- Establish clear reimbursement tracking mechanisms.
- Negotiate strategically with payers.
💡 Real-world Impact: A 300-bed hospital increased telehealth revenue by 47% in just six months using this approach.
Common Pitfalls to Avoid
- Neglecting staff input when selecting platforms.
- Overlooking the need for a robust IT infrastructure.
- Failing to implement a clear and patient-friendly communication strategy.
Reflect and Act
Ask yourself:
- Is your telehealth program achieving the results you expected?
- What’s the gap between your current state and your goals?
Let’s bridge that gap together. Curious about your telehealth journey? Let’s connect!
Bonus Opportunity
📣 The first 20 healthcare leaders to respond will get a complimentary 30-minute telehealth strategy session!