Vezeeta, Egypt’s digital healthcare booking platform, has announced the launch of Vezeeta Lab. This is its new innovation center. It aims at expanding services across healthcare and financial technology sectors in the Middle East and Africa.
Vezeeta has several goals for this initiative. It aims to enhance its operational processes. The company also seeks to improve both user and doctor experiences. Additionally, Vezeeta plans to introduce advanced payment solutions. These solutions will leverage cutting-edge financial technology.
Chief Corporate Development Officer Choucri Asmar explains that the initiative will help Vezeeta offer tailored financial and funding services. These services will tackle growing demands from clients and healthcare providers. This is particularly important in light of current economic challenges. Vezeeta Lab’s services will streamline transactions between patients and providers, simplifying booking and payments within a seamless digital ecosystem.
Vezeeta Lab will also focus on research and development. It will foster innovative healthcare and financial solutions. These solutions can scale across markets like Saudi Arabia, the UAE, Nigeria, Libya, and Iraq. Additionally, Vezeeta plans to offer specialized products for healthcare providers. These include D-Circle and VPay. VPay is a financial tech platform designed to deliver innovative payment options. It supports growth without disrupting day-to-day operations.
This initiative aligns with Egypt’s national strategy for financial inclusion. It aims to promote electronic payments. The goal is to gradually transition to a cashless society. It also reflects Vezeeta’s broader strategy to meet the evolving needs of digital healthcare through advanced solutions. Founded in 2012, Vezeeta has served over 10 million users in the Middle East and Africa. It allows patients to search, compare, and book appointments with top-rated doctors. This service is supported by over 200,000 verified reviews. Vezeeta also offers a clinic management program for healthcare providers.
With Vezeeta Lab, the company hopes to drive further growth. It aims to expand its digital healthcare services. The goal is to address healthcare gaps across its key markets in the Middle East and Africa.