“My Healthline”: Orange’s first healthcare hotline in Cameroon
YAOUNDE, Cameroon, March 25, 2014/African Press Organization (APO)/ – Orange (http://www.orange.com) aims to expand My Healthline to other sub-Saharan African countries and extend the scope beyond sexual health, all built on a common Orange Healthcare platform.
My Healthline, a simple and reliable service from a professional medical team
Orange Cameroon customers will be able to access personalised advice on contraception, HIV / AIDS, sexuality and STDs from specialists by texting 929 between 8.00 am and 10.00 pm on any day of the week.
In less than one hour, the service will provide them with reliable medical information at minimal cost (XOF 200 per text message, i.e. EUR 0.25).
Orange will anonymise all questions, then transmit them to a medical service consisting of Cameroonian nurses and doctors. After analysis, the answer produced by the healthcare professionals will be sent back to the customer by Orange.
My Healthline provides quick, easy access by text, which allows anonymity and confidentiality. The service is to be provided in French, English and Pidgin (the main local dialect in Cameroon).
A service meeting Cameroonians’ requirements
With two doctors per 10,000 inhabitants (against 33 in France (1)) and half the population living in rural areas (2), access to medical facilities is currently very difficult in Cameroon.
As Orange Cameroon has 6,500,000 customers, My Healthline will be able to reach a large proportion of the population. Orange Healthcare has collaborated closely with the Corporate Social Responsibility Department of Orange Cameroon and the Cameroonian Ministry for Health to achieve the best possible fit between the service and local needs. The subjects covered are themes often considered sensitive, or even taboo, on which people need reliable, non-judgmental information.
In this way, My Healthline will help to improve preventive medicine throughout the country in partnership with medical professionals.
(1) Source: http://www.statistiques-mondiales.com
(2) Source: WHO
Distributed by APO (African Press Organization) on behalf of Orange.
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About Orange Healthcare, new Orange technology for healthcare services
For more than a decade, Orange (http://www.orange.com) has gained substantial experience in providing integrated and customercentered technology solutions for health professionals, health providers and patients. This has been done through close collaboration with health professionals and providers – ensuring that the technology brings improved quality and efficiency for all. In 2007 Orange signaled its commitment to the health sector with the creation of Orange Healthcare, its new Health Division.
On the strength of its position as an integrated services operator, Orange has technological know-how to be able to develop solutions which are not only simple, reliable and effective for medical and personal care services, but which also contribute to bringing innovation to patients and an enhanced experience in managing their health and illnesses.
New technologies will play an essential role in the modernization and improvement of health care, in the hospital, local clinics and surgeries and in the home. Orange can provide the technology to meet the needs of all stakeholders in the health sector – professionals, managers and IT administrators, patients and public and private health providers. Orange has unrivalled access to the resources of the France Telecom group with leading edge R&D as well as unparalleled commitment to wellness, e-health and improving efficiency and return on e-health technology investment.
For more information, visit: http://www.orange.com/healthcare
Orange (http://www.orange.com) is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2013 and has 165,000 employees worldwide at 31 December 2013, including 102,000 employees in France. Present in 30 countries, the Group has a total customer base of more than 236 million customers at 31 December 2013, including 178 million mobile customers and 15 million fixed broadband customers worldwide. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.
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